4 Easy Steps
- Request a Rideshare Week Tool Kit
- Photocopy and distribute the pledge card contained in your Rideshare Week Tool Kit to employees prior to Rideshare Week.
- Recruit new riders and recognize current riders. Offer internal ridematching assistance, or call 832-RIDE (7433).
- Collect pledge cards. Completed pledge cards must be postmarked by October 15, 2010 to be entered into the prize drawings.
Please send pledge cards to:
Kern Council of Governments
Rideshare Week 2010
1401 19th Street, Suite 300
Bakersfield, CA 93301
Ideas for a Great Campaign
- Make sure you let employees know where and when to return their pledge cards.
- Consider distributing and collecting pledge cards in a central location such as the lunchroom or at staff meetings.
- Help new riders find a partner. Pair them up with an existing car/vanpool, or find a GET bus transit partner and provide route schedules by calling GET or visiting www.getbus.org.
- Hold department competitions for the highest participation. Offer incentives such as coffee and donuts for all, promotional items and/or have an internal race. Hold a rideshare fair or event and make a completed pledge card their ticket to get into the event.
- Keep the Rideshare Week message going strong with posters, email messages, newsletter reminders, displays and announcements at staff meetings.
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What is Rideshare Week?
Rideshare Week is an annual, statewide campaign
designed to encourage commuters to take personal
responsibility for reducing traffic and smog by pledging
to ride share. Kern commuters who participate are
eligible to win prizes. According to a Caltrans study,
60% of commuters who try ride sharing for the first
time during Rideshare Week continue to ride share at
least occasionally afterward.
When is it?
Monday-Friday, October 4-8, 2010. At least one day
during the week, commuters are urged to carpool,
vanpool, take the bus, walk, ride a bike to work
or telecommute.
Who participates?
All commuters are encouraged to participate. Many Kern
employers will host events at work sites promoting
Rideshare Week.
Why share the ride?
Kern County is second in the nation in air pollution behind Los Angeles. Currently eight in ten commuters
drive alone to work and traffic congestion is growing
by 3% each year. Sharing the ride
is a low cost solution that will help meet the Kern region's mandate for clean air and growing transportation needs.
Commuter Info
To find carpool, vanpool or transit assistance, call
661 832-RIDE (7433),
or visit www.commutekern.org to find rideshare partners.
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